WELCOME TO LAUFEY WELCOME CENTER

WELCOME TO LAUFEY WELCOME CENTER

Laufey welcomes you with open arms and offers you a special kind of top services on the Icelandic Ring road. We offer delicious meals and coffee in Laufey Bistro, provide the cleanest public toilets in the world, eight fast charging stations for EVs, a smart store with all the drinks and snacks you need as well as some Icelanding warm clothing accessories and gift items. In Laufey, there are also unique information touch screens with all services in the local areas and beyond, as well as information about the ferry Herjólfur, trips and bookings to and from the must-visit Vestmannaeyjar (e. Westman Islands) only  40min away.

TARGET LOCATIONS

360° VIRTUAL TOUR

Here below you can take a 360° virtual reality tour of one of the core centers, Laufey Bakki,
a double center with a custom-designed restaurant building for the beautiful Westman Islands.

LAUFEY BISTRO

Let the menu at Bistró surprise you and get ready to enjoy better meals than you are used to on the road in Iceland. Apart from excellent hamburgers, you can find soups, salads and dishes such as lamb shank, fishcakes, beef brisket, not to mention the fish’n’chips, which is always a big hit.

www.laufeybistro.is

CHARGING STATIONS

Laufey offers eight KEMPOWER charging stations that can charge up to 240kW. Payment is offered through the user-friendly E1 app, but it is also possible to charge with a simple payment through regular pay terminals without the involvement of third-party apps.

INTERACTIVE INFORMATION

Go wild and check out the unique interactive information tables with 43“ touch screens. The screens contain information about interesting stops and service in the local area. You will be able to access descriptions in English, view photos and videos, as well as book tours and accommodations.

SMART STORE

All the best drinks are waiting for you ice cold, along with a good selection of snacks, sweets, protein bars, sandwiches and the products you forgot at home. You scan and pay on large and convenient screens that everyone can use.

SELF-CLEANING REVOLVING TOILETS

The cleanest public toilet in the world is a big claim, but true, nonetheless. The self-cleaning revolving toilets from Sanitronics in the Netherlands have comfortable seats that come clean and dry from deep cleaning for each user. Each toilet has two toilet bowls. While one is in use, the other behind the wall is being cleaned, and the waiting time is therefore under 18 seconds. Everything contactless. The floor is also thoroughly cleaned after each use with high-pressure jets. Everything spotless for each toilet user.

Laufey’s restrooms will be open 24/7.

ICELANDIC MARKET

Local manufacturers and artisans will be given the opportunity to sell and/or advertise their goods and services. Products will not be sold in competition with established service providers in the local area. We promote cooperation rather than competition.

INFORMATION AND ADVERTISING

Laufey will focus on informational and educational material which introduces Iceland, focusing on local attractions. Companies, associations, organizations and clubs will be given the opportunity to promote themselves and advertise on the informational screens.

SAFETY & SECURITY

The centers will be monitored by security cameras and additionally offer shelter in the case of unexpected events, e.g. storms or natural disasters. Safe Travel safety monitors update travelers on changes in weather and road conditions, including road closures, accidents, heavy winds, volcanic eruption and avalanches. Information screens will play instructional videos on how to drive in varying weather conditions, e.g. in snow or on gravel, as well as how to proceed in hazardous situations.

First-aid supplies will be available at the vending machines. In the event of an actual emergency, first-aid supplies and emergency equipment can immediately be made available remotely through the vending machines, either at a discount or free of charge.

All restrooms are equipped with emergency buttons and accessible restrooms include additional safety features for the blind and visually impaired. As a result, the service centers help improve travel facilities for those with disabilities.

THE TEAM

Halldór Pálsson

VICE CHAIRMAN

Halldór was a leading insurance salesman in Iceland before he began his publishing career, publishing world-class educational books about eighteen countries in several languages.

Halldór has also mastered the art of selling promotional material and advertising slots, and is excited to lead the sales team for this project.

Halldór was one of the founding members of ABC Children‘s Aid.

Tel: +(354) 893 0250
E-mail: halldor@svarid.is
Website: HalldorPalsson.com

Sveinn Waage

OPERATIONS & MARKETING

Sveinn is an accomplished veteran in international marketing. Work includes award winning campaigns for Inspired by Iceland – official tourism board and a new marketing platform for the global leaders in digital banking, Meniga.

Four year as a brand manager for Icelands biggest wholesale and manufacturer Ölgerðin. Sveinn has a degree in Marketing and PR from the University of Reykjavik and several other university level courses and diplomas. Sveinn is also known in Iceland as a beer expert and a part time teacher at the renowned Beer school.

Tel: +(354) 698 6870
E-mail: sveinn@svarid.is
Website: LinkedIn

Davíð Elí Halldórsson

GENERAL MANAGER

Davíð was the managing director of the promotional company Kaja Studios, which he ran with his father, Halldór, for over a decade, where he produced over 500 videos both in Iceland and Faroe Islands. David has extensive experience recruiting and managing online freelancers through the largest freelancer marketplace in the world, Upwork.

Tel: +(354) 789 4242
E-mail: david@svarid.is

BOARD

OUR PARTNERS